Flora Superluxe Collection // April 2016 April 29 2016
Sarah Cotterall, the talented designer behind New Zealand jewellery brand Silk&Steel, is preparing to launch her latest edgy new assortment. Inspired by the abstract nature of flora Superluxe is an edgy-chic collection of luxurious necklaces, ear jackets and lace rings in rhodium-plated and gold-plated sterling silver statement pieces designed to be worn alone or layered to reflect unique, personal style.
“Superluxe is inspired by the abstract nature of flora- by the fine veins on leaves, raindrops on flower petals and the structure of fronds on trees and plants - its nature’s art”. Sarah Cotterall – Owner and Designer Silk&Steel
To accompany the launch of the collection, Sarah wanted to try something unique and enlisted the help of talented Californian Illustrator Hailey Toohey. Haileys’ beautiful illustrations capture the true spirit of Superluxe which she describes as “a statement collection worthy of an artist's impression”. Hailey’s experienced in working with both private and commercial clients including boutique design houses, global luxury
fashion brands (including Ralph Lauren), retail manufacturers, and corporate businesses alike.
“The art of illustration is making a huge come back; the craft is creeping back into popular culture, showing up more frequently in catalogues and magazines. I’ve always had a love affair with fashion illustration, but since the growth of photography and technology sketching has been back roomed as a vehicle for designer brainstorming sessions rather than for finished concepts. I love that our love affair with illustrations is on the rebound”. Sarah Cotterall – Owner and Designer Silk&Steel
Silk&Steel’s Superluxe collection will be available online www.silkandsteel.co.nz and in selected stockists nationwide from May 1 2016. Priced from $135.00.
Hailey Toohey is Owner, Creative Director, Illustrator for Oh So Lucky Studios, LLC (www.ohsoluckystudios.com) based in Laguna Beach, California, USA. Hailey's is about to release an Adult Fashion Designs Colouring Book this Autumn (Spring U.S). The idea behind the coloring book is to share her experience and love of fashion illustration with others. “I truly think everyone has the right and capacity to be creative and what better way to really share the joy of design and expression than through a good old "fashioned" coloring book”. If you are interested in reserving a copy, there is a sign up page on Hailey’s website.
For high res images and more information contact firstname.lastname@example.org or +64275075794
With an unconventional approach to design, Sarah Cotterall is creating luxury fashion jewellery worthy of runways, celebrities, and the everyday New Zealand woman. Hailing from London with an Italian background, Sarah draws inspiration from her European heritage and offers both dramatic statement pieces fit for the world
of couture and a wearable diffusion line, capturing an edgy boho-chic aesthetic right throughout her collections. Silk&Steel designs are beautifully crafted presenting unique juxtapositions of textiles, gems, hand- sewn detailing and collectable vintage. Sarah carefully sources quality materials from around the globe for all of her works, the majority of which are carefully handcrafted right here in New Zealand. Launched in 2010, Silk&Steel has been making waves ever since and has been involved in a variety of stimulating collaborations with leading New Zealand fashion designers Yvonne Bennetti and Trelise Cooper. Sarah’s couture and bespoke pieces have even been compared to the likes of Parisienne fashion house Lanvin.
Instagram: @silkandsteeljewellery #silkandsteel