Founder and Creative Director, Sarah Cotterall, grew up immersed in arts and culture in London, England, and spent summers with her Italian family in Tuscany - where her love of jewellery and passion for contemporary design first took hold.

After completing art school in London, Sarah went on to graduate in International Marketing before relocating to New Zealand with her Kiwi husband. She entered the world of jewellery in 2009 and soon decided to go it alone, crafting unconventional bespoke pieces from her Auckland studio.

As the business grew, her creative base moved to Coatesville, where her studio remains at the heart of the design process. It’s here that Sarah and her team conceptualise and develop every collection. Production takes place in New Zealand, China and Jaipur, India - where every stone in her demi-fine jewellery line is hand-cut and faceted to specification by skilled artisans.

Sarah believes in quality, individuality, and creating timeless, contemporary jewellery. Her design philosophy empowers wearers to confidently style and curate pieces that reflect their own sense of self. She designs jewellery to be worn every day - from day to night - to tell stories and celebrate personal style.

All production partners are carefully selected, with many of our pieces handcrafted in RJC-accredited and ISO-certified factories - ensuring the highest standards in sustainability, ethics, and craftsmanship.

With up to six collections released each year, new designs are always arriving. Yet every piece remains strictly limited edition or one-of-a-kind, ensuring true exclusivity and uniqueness.